Reality Check: Social Media and Mobile

Yesterday, I offered some stats about who is using the Internet as a reality check on why you need an online marketing strategy.

Here are a few more of my favorites, this time on social media and mobile specifically.

Half of Boomers use social media, as do a 1/3 of people over 65.

According to ?Cell Internet Use 2012? by Pew Internet and American Life Project, June 2012,?88% of U.S. Adults have cell phones, and 55% use it to go online. 17% are cell-mostly Internet users, which means their smart phones are the primary way they access the Internet (not their computers).

65% of U.S. adults sleep with a cell phone beside them, and a third check it before they get out of bed in the morning! Compare that to the old snail mail box in terms of accessibility and frequency!

I hope you find these stats useful. We?ve also shared stats on nonprofit email trends, online fundraising trends and social media trends.

Source: http://www.nonprofitmarketingguide.com/blog/2012/10/09/reality-check-social-media-and-mobile/

portland trail blazers nba trade blagojevich new mexico state kevin rose sessions march madness scores