Program urges smokers switch to smokeless tobacco
AP
In this Thursday, Oct. 27, 2011 photo, a billboard by switchandquitowensboro.org stands along New Hartford Road in Owensboro, Ky. Dr. Brad Rodu, the director of the organization, and professor and researcher at the University of Louisville, is heading a new campaign for smokers to use smokeless tobacco in order to quit smoking, based on 20 years of research. (AP Photo/Stephen Lance Dennee)
In this Thursday, Oct. 27, 2011 photo, a billboard by switchandquitowensboro.org stands along New Hartford Road in Owensboro, Ky. Dr. Brad Rodu, the director of the organization, and professor and researcher at the University of Louisville, is heading a new campaign for smokers to use smokeless tobacco in order to quit smoking, based on 20 years of research. (AP Photo/Stephen Lance Dennee)
Dr. Brad Rodu, the director of switchandquitowensboro.org, and a professor and researcher at the University of Louisville, displays his book "For Smokers Only," written in 1995 at his Louisville, Ky., office. Rodu is heading a new campaign for smokers to use smokeless tobacco in order to quit smoking, based on 20 years of research utilizing billboards, radio, print and other advertising. (AP Photo/Stephen Lance Dennee)
In this Thursday, Oct. 27, 2011 photo, Dr. Brad Rodu, the director of switchandquitowensboro.org and a professor and researcher at the University of Louisville, looks through a microscope at a slide in his Louisville, Ky. Rodu is heading a new campaign for smokers to use smokeless tobacco in order to quit smoking, based on 20 years of research utilizing billboards, radio, print and other advertising. (AP Photo/Stephen Lance Dennee)
In this Thursday, Oct. 27, 2011 photo, Dr. Donald Miller, director of the James Graham Brown Cancer Center, speaks during a news conference during a Breast Cancer Awareness Month postage stamp unveiling in Louisville, Ky. (AP Photo/Stephen Lance Dennee)
A Kentucky cancer center is offering some unconventional advice to get smokers to kick the habit: Switch to smoke-free tobacco.
The James Graham Brown Cancer Center is aiming its "Switch and Quit" campaign at the smoker-heavy city of Owensboro, Ky. Health professionals there say smokers who switch to smokeless tobacco greatly reduce their risk of disease, and are more likely to stay off cigarettes than those who use nicotine patches.
Many other health officials are wary of trading one cancer-causing habit for another, and say more research is needed to determine whether smokers would be better off switching.
The University of Louisville researcher directing the program receives grants from tobacco companies, but says his work is independent and the university's rules protect against interference.
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