Tuesday, July 30, 2013

Nokia on Microsoft: "You can't sell a phone without the apps"

Nokia vice president Bryan Biniak has spoken about the company's strained relationship with Windows Phone maker Microsoft.

In an interview with the International Business Times, Biniak revealed that the Finnish phone manufacturer is trying to change Microsoft's approach to Windows Phone, and admits Nokia has had to do some app work itself to boost the operating system.

"As a company, we don't want to rely on somebody else and sit and wait for them to get it right," Binak said, while highlighting the need for additional apps which have the potential to sway customers.

"People rely on applications for their day-to-day life, and if you don't have something which I use in my day-to-day life I'm not going to switch [operating systems] because I don't want to compromise the way I live my life just to switch to a phone.

"It's not just about the hardware, it's about the tools that are on the hardware. You can't sell a phone without the apps, you just can't."

Nokia's latest offering, the Lumia 625

The vice president also said that any competitive operating system has to go beyond its rivals to "provide you [with] unique experiences".

Biniak also claimed that Nokia has had to encourage changes at Microsoft to bring its Windows Phone operating system up to speed with its competition.

He added: "We are trying to evolve the cultural thinking [at Microsoft] to say 'time is of the essence'. Waiting until the end of your fiscal year, when you need to close your targets, doesn't do us any good when I have phones to sell today."

However, Biniak stressed that it is committed to making the partnership work, as he believes there is demand for a third eco-system.

Nokia CEO Stephen Elop recently said that the company is happy that it chose Windows Phone over Android.

Source: http://rss.feedsportal.com/c/32545/f/492401/p/1/s/55e7c0fc/l/0L0Sdigitalspy0O0Ctech0Cnews0Ca50A1890A0Cnokia0Eon0Emicrosoft0Eyou0Ecant0Esell0Ea0Ephone0Ewithout0Ethe0Eapps0Bhtml0Drss/story01.htm

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